Your own website vs. marketplace: where to sell
Short answer: both. Marketplaces bring traffic, your own site brings profit and your customer database.
Marketplace benefits
Built-in buyer traffic, marketplace trust, and logistics. Drawbacks: 15–35% commissions, price wars, and no access to customer contacts.
Why have your own website
Zero platform fees, full ownership of your customer list for repeat sales, plus your own brand and pricing.
Create a website for free: AI will generate a draft in 2 minutes, and an assistant will guide your next steps. Get started →
How to combine
List products on marketplaces for brand awareness, and guide repeat buyers to your website: promo flyers, referral programs, bonuses. Most importantly, keep a single inventory to avoid overselling.
Worth checking out
Selling on marketplaces
Unified catalog for your site and marketplaces: sync listings to Ozon, Wildberries, Yandex Market, Avito, Megamarket, manage stock and orde…
Online store
An online store in one evening: catalog, cart, online payments and fiscal receipts, shipping integrations, promo codes, loyalty points, inv…
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