Guides: launching and growing online sales
Straightforward, practical guides — from your first site to steady sales.
How to start an online store from scratch
Step-by-step guide to launching an online store: niche and product, legal setup, website, payments and compliance, shipping, first sales, and advertising.
8 min readPersonal data compliance for your website: key requirements
Data protection requirements for your website: privacy policy, form consents, regulator notification, cookies, and local data storage. Penalties and checklist.
6 min readWebsite or marketplace: what to choose
Selling on your own site vs. Ozon, Wildberries, Yandex Market: fees, customer retention, and ads. How to combine both channels.
6 min readSEO for new websites: first steps
SEO for beginners: Search Console and Webmaster, keywords, meta tags, content, site speed, backlinks, and reviews. What to do in month one.
7 min readHow to increase landing page conversion
What stops visitors from reaching out and how to fix it: the offer, above the fold, trust, contact form, speed, mobile view, and A/B testing.
5 min readOnline booking: how to reduce no-shows
Why salons, studios, and specialists need online booking, how to set it up, automated reminders, prepayments, and passes to cut no-shows.
4 min readDescribe your business — your site will be ready in 2 minutes
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