Yandex Direct

Yandex ads that set up themselves

Connect your Direct account: the dashboard will pick keywords, write ads from your site, and daily cut whatever wastes your budget.

Create a free website Plans
  • Campaign ready in minutes
  • Ads based on your site's content
  • Daily optimization
≤200keywords per group — the rest are split automatically
3–5ads per group for comparison
Once a dayaudit & optimization
0 ₽platform commission on ad budget
Features

Ads that set up and optimize themselves

Keywords from Wordstat

Real demand, filtering out irrelevant queries, and negative keywords — no manual spreadsheets required.

AI-generated ads

Multiple variations per group, only real facts: prices and terms pulled from your site.

Daily optimization

Underperforming ads are paused, top performers stay, and new variants are generated based on the winners.

Analytics in dashboard

Clicks, leads, and cost per lead by day — right alongside orders and revenue.

Details

How it works

01

Keywords without the manual hassle

The AI suggests starter search queries for your products and services, Wordstat displays real demand, and weak or irrelevant phrases are filtered out with negative keywords. Ad groups are organized around your landing pages.

  • Automated search volume collection
  • Negative keywords: "free", "DIY", and others
  • The group leads to the right page
02

Ads compete — the best one wins

Multiple ads are created for each group. As data comes in, underperformers pause, top performers stay, and AI crafts fresh variations based on the winners. Everything is logged so you see what changed and why.

  • Only real facts: prices and terms directly from your site
  • At least two active ads at all times
  • Pause expensive keywords with no leads
03

If Direct placed restrictions

Moderation sometimes makes mistakes. The dashboard spots the restriction, emails you, and drafts a polite support ticket — just copy and send.

  • Hourly status checks during the first few days
  • Pre-filled message template
  • Notification when restriction is lifted
How to get started

Step-by-step launch

  1. 01

    Connect your Direct account

    Sign in with Yandex — balance and access remain fully yours.

  2. 02

    Choose goal and budget

    Maximum clicks or maximum leads—the dashboard will suggest the optimal bid.

  3. 03

    Review and launch

    Review keywords and ads, make changes if needed, and submit for review.

Who it's for

Who it's for

For stores with a catalogFor service businessesFor new sites with zero trafficFor first-time advertisers
FAQ

FAQ

Who pays for the ads?

Budget is charged directly from your Direct account. Setting up the campaign uses a few AI credits.

Can I edit the campaign in the Yandex Direct interface?

Yes, it's a regular campaign in your account. The optimizer factors in your manual changes.

What if there are no leads?

Check your Metrika goals and landing page: the optimizer pauses keywords that spend budget without results.

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Describe your business — your site will be ready in 2 minutes

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